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NOW Foods Expanding Personal Care Lines

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By: Sean Moloughney

Editor, Nutraceuticals World

Looking to extend its influence in the natural personal care market, NOW Foods, Bloomingdale, IL, intends to expand topical anti-aging and oral care product lines. At a time when consumers are increasingly aware of, and concerned about, product ingredients that may be harmful, the company is also looking to compete in the baby care and men’s personal care segments. Overall, NOW Foods currently has about 200 products available in the personal care market.

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